Kraxomidor
Kraxomidor SEO Strategy Development
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SEO Strategy Development

Organic search is a long game — here is how to play it deliberately

Most sites lose visibility not from algorithm changes, but from the absence of a documented strategy. Kraxomidor builds structured SEO roadmaps that connect technical health, content architecture, and link acquisition into a single measurable plan.

What the strategy covers

Six distinct disciplines, each addressed as a standalone deliverable or as part of an integrated roadmap depending on where the gaps are.

Keyword architecture

Mapping search demand to specific pages rather than targeting broad terms site-wide. Includes intent classification and gap analysis against 3 direct competitors.

Search intent Gap analysis Clustering

Technical SEO audit

Crawl-based review covering Core Web Vitals, indexation errors, canonical conflicts, and structured data implementation across up to 50,000 URLs.

Core Web Vitals Crawl errors Schema

Content strategy

A 12-month editorial plan built around topical authority rather than publishing volume. Each content brief includes a target keyword cluster and a defined internal link destination.

Topical authority Briefs 12-month plan

Link acquisition plan

Prospecting, outreach sequencing, and anchor text distribution targets. The plan identifies 40–60 realistic link targets by domain authority and topical relevance.

Outreach Anchor strategy Prospecting

Measurement framework

Custom GA4 configuration with Search Console integration. Defines 6–9 KPIs that reflect actual business outcomes — not just impressions or session counts.

GA4 KPIs Search Console

Competitive positioning

Side-by-side comparison of ranking signals, content depth, and backlink profiles against 5 named competitors — used to identify where effort produces the highest return.

SERP analysis Signal mapping Benchmarks

How a strategy engagement runs

From the first call to final handoff, a typical strategy project spans 6 to 8 weeks. Each phase produces a standalone deliverable before the next begins.

1
Discovery call and site access

A 60-minute structured interview covering business objectives, current traffic sources, and any known technical constraints. Read-only access to GA4 and Search Console is requested at this stage.

2
Crawl and data collection

Screaming Frog and Ahrefs are used to collect baseline data across up to 50,000 URLs. The output is a raw data file reviewed internally before any conclusions are drawn.

3
Analysis and prioritisation

Issues and opportunities are ranked by estimated impact and implementation effort. Items requiring developer time are flagged separately from those the content team can handle independently.

4
Strategy document delivery

A structured PDF and accompanying spreadsheet covering all six service areas. Each recommendation includes a rationale, a priority score, and an estimated time-to-implement.

5
Walkthrough and handoff session

A 90-minute recorded session where the strategy is reviewed section by section with the client team. Questions are answered and tasks are assigned before the call ends.

SEO strategy session in progress showing structured analysis workflow
The strategy document gave us a "clear sequence of tasks" — not a list of things that might help, but a ranked plan we could actually assign to people.
— Brigitte Fontaine, Head of Digital, retail client, Montréal

Engagement options

Three defined scopes covering different starting points. Pricing is fixed per engagement — no hourly billing, no scope creep.

Foundation Audit
$890 CAD / one-time

Technical and on-page review for sites under 5,000 pages. Covers crawl errors, Core Web Vitals, and indexation status with a prioritised fix list.

  • Crawl analysis up to 5,000 URLs
  • Core Web Vitals baseline report
  • Prioritised fix list with effort ratings
  • 45-minute delivery call
Request this scope
Full Campaign
$3,200 CAD / one-time

Everything in Strategy Build plus technical audit up to 50,000 URLs, 5-competitor SERP analysis, and a structured 6-month implementation checklist.

  • Technical audit up to 50,000 URLs
  • 5-competitor SERP signal mapping
  • 6-month implementation checklist
  • All Strategy Build deliverables included
  • 30-day follow-up review call
Request this scope
SEO strategy documentation and planning materials on a work desk